The Price And Value of Association
Thursday, April 10th, 2008The psychology and philosophy of familiarity.
My new baby was born last Friday. My four year old son was born on a Friday, too. And so was I. My mother noted the coincidence. I like coincidences even though rationally I don’t believe they signify anything.
Stephanie Rosenbloom writes in the NY Times about an odd phenomenon — that people identify with people and things that remind them of themselves. Research has shown that, for instance, people with the name Virginia tend to be more likely to move to Virginia (36% more likely than those not named Virginia). “It’s what we call implicit egotism,†says Dr. Pelham, a writer and researcher for the Gallup Organization. “We’ve shown time and time again that people are attracted to people, places and things that resemble their names, without a doubt.†The same effect revealed itself in those who contributed to Bush versus Gore — more Bs for Bush, more Gs for Gore. (Maybe the Democrats should investigate whether more registered independents in the US have surnames that start with an O or with a C…)
This associative effect seems curious but ultimately uninteresting until we dig a little deeper. I wasn’t convinced by Pelham’s easy conclusion that we can chalk this up to implicit egotism. Evolution, it seems to me, wires us to make associations. Making associations helps us connect parallel or related ideas and concepts. If we weren’t wired to make associations, we’d have a much tougher time grappling with abstraction and comparison.
As a case in point, researchers have created a drug that seems to be able to block the lethal effects of radiation by mimicking the action of cancer cells. Andrei Gudkov, of the Roswell Park Cancer Institute, led development of the drug (code-named CBLB502). Once Gudkov and his team realized that radiation kills because of an effect called apoptosis — by which reparable cells die off because they have been damaged — they made the association with the actions of cancer. Cancers block apoptosis so that they can replicate. Gukov’s team developed a drug that mimics the malignant trick of cancer cells to block apoptosis for those exposed to radiation, thereby protecting them from cell death.
As with many of the traits that evolution bestows, the mental process of association has pluses and minuses. We have the wonderful, valuable power of association that permits us to draw analogies, extrapolate new ideas, and investigate and solve problems. But we associate even when the association is purely coincidental and signifies nothing. (An extreme example may be obsessive compulsive disorder by which people associate sets of activities or combinations of signifiers with good or bad outcomes.) Looking for one’s Googleganger is a mild side effect, as is the self-satisfaction with the idea that one and one’s sons were all born on the same day of the week.

With much fanfare
Reporting on
And a
These three diverse stories all raise the matter of uncertainty in life and ideas. We read the news but how can we rely on what we read with any degree of certainty? People tell us how they make judgments, but how do we know that we can rely on their judgment? And important decisions get made about things that may affect our lives, but how do we know what to think of those decisions?
3. The real unknown: Even well-informed scientists can’t say for sure that running the hadron colider won’t have unexpected and disastrous consequences. They all speak of the extreme unlikelihood of anything untoward happening. What we face in this kind of situation is a risk analysis. If the risk is infinitesimally small we have, relatively speaking, nothing to worry about. The more renowned scientists examine and discount the risk, the more comfortable we should feel. (But let’s not think too hard about whether we could live without these experiments!!)
Hillary Clinton seems to have been 
Another example from today’s news: The
As a more mundane case in point I am put in mind of grocery shopping. A trip to the supermarket for a few items can take me several times as long as a visit to the bodega around the corner, just because in the supermarket I feel obliged to weigh my options. Modern life presents us with so many choices that letting go becomes a more and more valuable technique in time management.
Perhaps it is ironic to write about the philosophy of love on the eve of Valentine’s day. Why? Because love knows no time nor calendar, as Shakespeare probably once wrote and swiftly deleted. The predictability and premeditation of the modern Valentine’s day ritual conjures up something other than love — we buy flowers and make special efforts either because we don’t want to disappoint our loved one, or because we know we’ll be in the dog house if we don’t. The only other reason would be to deceive by kindly gestures. In other words, to increase our chances of winning affection.
Then again, no lesser curmudgeon than Arthur Schopenhauer regarded love as
Romeo, loving Juliet, could have reasoned that nature was giving him a strong hint about the genetic favorability of his coupling with this Capulet, but could have also understood that there were unfavorable aspects to the union. Armed with an understanding of love’s rational role in life, he might have concluded that a trip with the boys to the Amalfi coast would be just the ticket to resettle his hormones and avoid a tragedy.
A Princeton Professor of Philosophy
And finally a long overdue and
Barrack Obama
“Expediters” exist as a wonderfully bizarre byproduct of the inefficiency of the NY City Buildings Department. For a mere few thousand dollars the expediter can help your application jump the queue, furnishing you with a work permit in a few days rather than a few months. Raking in money from the relatively wealthy for doing something that wouldn’t be necessary if the city’s bureaucracy worked better has a tragi-comic element to it. Add to that the down-to-earth nature of your average expediter (how else can he successfully negotiate the underbelly of the buildings department?) and you can readily imagine that a vulgar sense of irony might pervade the expediter’s workplace… You’d be right. My wife, being a venturesome soul, didn’t flinch at being the one to engage an expediter on our behalf earlier this week (I think she quite relished the prospect). And our expectation of scoring some low comedy along with our work permit didn’t go unrewarded. Here’s an example: “I’d be gay,” said the expediter to my wife at one point, “if it wasn’t for the gross sex.”
Judging by a
what part O’Neal played in lifting that stock price in the first place. Under O’Neal’s more aggressive leadership, for instance, the company made $7 billion in 2006 using capital to trade for itself and clients, compared with $2.2 billion in 2002. The stock that recently slumped, slumped from a dramatic peak. Was O’Neal responsible for the slump but not the peak? Or was he the victim of those now in denial about whether they were getting what they asked for — a more agressive and therefore more volatile company. These are finance types, they surely know that it cuts both ways.
a conceptual framework of the world in one’s mind. This seems like a lot of work when you don’t have to do it. I’m an advocate for less denial and more reality in the cases cited above. It doesn’t help the California homeowner to deny that he or she has picked a lousy spot to live. Nor does it help the investor, employee or director of Merrill Lynch to ignore the fact that the leader they’re kicking out has been doing quite well by them up until recently. And although Bush can’t hope to salvage any political legitimacy at this point in his tenure, as a person he would do well to start admitting that, yes, even he can make mistakes.
I saw a news clip today about a New York City stockbroker assaulting a fellow spinner in a spin class (he pushed him and his bike against the wall). The reason: he was enraged by the man’s grunting.